13FBOX
First Heartland Consultants, Inc. · 13F Holdings
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First Heartland Consultants, Inc.

No.2100 Data as of 2026Q2
Latest AUM (Q2 2026)
$1.54B
QoQ Change Q1 2026
+$238.0M+18.2%
Holdings
589
New Buys
86
Adds
294
Reduces
175
Exits
20
Unchanged
34
Holdings Value Trend
Holdings by Sector
Stock Ownership TrendPortfolio %Prev Q %Q2 2026 ValueQ2 2026 SharesPrev Q ValuePrev Q SharesShares ChangeAction
SSTATE STREETSPYM
3.89%3.54%$60.0M683,011$46.3M604,525+78,486+12.98%Add
BBROOKFIELD WEALTH SO A FCLASS ABNT
3.46%3.53%$53.4M1.2M$46.0M1.1M+60,207+5.49%Add
IINVESCO QQQ TRVOO
2.92%2.69%$45.0M61,101$35.1M60,777+324+0.53%Add
FFIRST TR EXCHANGE TRADED FDRDVY
2.57%2.51%$39.6M488,517$32.8M480,671+7,846+1.63%Add
SSPDR INDEX SHS FDSSPDW
2.43%2.57%$37.4M743,181$33.5M733,830+9,351+1.27%Add
SSTATE STR SPDR S&P 500 ETF TSPY
2.05%1.88%$31.6M42,275$24.6M37,815+4,460+11.79%Add
AAPTUS DEFINED RISK ETFDRSK
2.02%2.07%$31.2M1.1M$27.0M988,042+97,717+9.89%Add
SSPDR SERIES TRUSTSPYG
1.99%1.79%$30.7M257,653$23.3M238,066+19,587+8.23%Add
SSTATE STREETSPYV
1.83%1.82%$28.2M463,488$23.7M418,811+44,677+10.67%Add
EEA SERIES TRUSTFRDM
1.58%1.64%$24.4M335,216$21.4M391,123-55,907-14.29%Reduce
PPIMCO ETF TRPYLD
1.53%1.78%$23.6M889,771$23.3M888,723+1,048+0.12%Add
FFIRST TR EXCHANGE-TRADED FDFTCB
1.34%1.54%$20.7M991,947$20.1M959,188+32,759+3.42%Add
IISHARES TRIVW
1.29%1.56%$19.9M144,706$20.3M179,696-34,990-19.47%Reduce
CCAPITAL GROUP DIVIDEND VALUECCBG
1.27%1.28%$19.6M397,262$16.7M392,982+4,280+1.09%Add
IISHARES TREEM
1.22%1.06%$18.8M274,373$13.8M243,141+31,232+12.85%Add
VVANGUARD BD INDEX FDSBSV
1.16%1.98%$17.8M228,811$25.9M330,177-101,366-30.70%Reduce
FFUNDSTRAT GRANNYGRNY
1.15%1.16%$17.8M644,409$15.1M634,351+10,058+1.59%Add
VVANGUARD INDEX FDSVUG
1.13%1.16%$17.5M202,854$15.1M34,517+168,337+487.69%Add
VVANGUARD INDEX FDSVOO
1.1%1.09%$16.9M24,663$14.2M23,719+944+3.98%Add
PPIMCO ETF TRMINT
1.07%1.31%$16.5M163,225$17.1M170,459-7,234-4.24%Reduce
VVANGUARD INDEX FDSVTV
0.97%1.06%$14.9M68,578$13.8M70,319-1,741-2.48%Reduce
APPLE INCAAPL
0.94%1%$14.5M50,235$13.1M51,530-1,295-2.51%Reduce
FFIRST TR EXCHNG TRADED FD VIUCON
0.93%1.08%$14.4M577,736$14.1M571,147+6,589+1.15%Add
EETF SER SOLUTIONSOSCV
0.93%1.67%$14.3M340,127$21.8M552,154-212,027-38.40%Reduce
NVIDIA CORPORATIONNVDA
0.91%0.98%$14.1M70,254$12.8M73,286-3,032-4.14%Reduce
FFIRST TR EXCHANGE-TRADED FDFPX
0.9%0.91%$13.9M72,417$11.8M72,329+88+0.12%Add
VVANGUARD FTSEVEA
0.9%0.97%$13.9M194,806$12.7M197,943-3,137-1.58%Reduce
IISHARES RUSSELLIWM
0.87%0.39%$13.4M44,558$5.1M20,380+24,178+118.64%Add
IISHARES TRIVV
0.85%0.68%$13.2M17,602$8.8M13,492+4,110+30.46%Add
PPGIM TOTAL RETURN BOND ETFPTRB
0.84%0.98%$12.9M312,147$12.8M308,830+3,317+1.07%Add
GGENERAL DYNAMICS CORPVTI
0.8%0.76%$12.4M33,474$10.0M31,038+2,436+7.85%Add
CCAPITAL GROUP INTERNATIONALCGIE
0.79%1.02%$12.1M333,462$13.3M400,919-67,457-16.83%Reduce
SSPDR DOW JONES INDUSTRIAL AVG INDUSTRIAL AVERAGEDIA
0.78%0.98%$12.0M22,924$12.8M27,720-4,796-17.30%Reduce
AMAZON COM INCAMZN
0.72%0.75%$11.1M46,661$9.8M46,816-155-0.33%Reduce
PPRINCIPAL EXCHANGE TRADED FDPSC
0.69%$10.6M150,760$00+150,760New Buy
FFIRST TR EXCHANGE-TRADED FDSCIO
0.67%0.81%$10.3M500,173$10.6M513,852-13,679-2.66%Reduce
SSTATE STREET MULTI-ASSET REAL RETURN ETFRLY
0.66%0.82%$10.3M297,150$10.8M297,480-330-0.11%Reduce
TTIDAL TRUST IIIGRNJ
0.64%0.55%$9.9M315,578$7.2M286,610+28,968+10.11%Add
FFIDELITY COVINGTON TRUSTFESM
0.64%0.4%$9.8M196,379$5.2M137,672+58,707+42.64%Add
BBLACKROCK ETF TRUSTDYNF
0.62%0.63%$9.6M140,994$8.2M141,291-297-0.21%Reduce
FFIRST TR EXCHANGE TRADED FDSDVY
0.61%0.62%$9.4M216,902$8.1M206,615+10,287+4.98%Add
FFIRST TR EXCHNG TRADED FD VIQSPT
0.6%0.66%$9.3M267,225$8.6M281,151-13,926-4.95%Reduce
VVANGUARD TOTALBNDX
0.6%0.68%$9.2M190,113$8.9M185,839+4,274+2.30%Add
FFRANKLIN TEMPLETON ETF TRFLGV
0.59%0.68%$9.1M448,314$8.8M432,631+15,683+3.63%Add
IISHARES S&P SMALL-CAP 600 VALUE ETFIJS
0.57%0.4%$8.7M63,826$5.3M44,551+19,275+43.27%Add
BERKSHIRE HATHAWAY INC DELBRK.B
0.55%0.62%$8.5M16,888$8.1M16,915-27-0.16%Reduce
FFIDELITY MSCIFIDU
0.54%0.57%$8.3M83,981$7.5M93,114-9,133-9.81%Reduce
FFIRST TR EXCH TRADED FD IIIFMB
0.53%0.56%$8.2M158,769$7.4M145,146+13,623+9.39%Add
IISHARES 1-3 YEAR TREASURY BOND ETFSHY
0.5%0.58%$7.8M94,638$7.6M92,145+2,493+2.71%Add
IINVESCO NASDAQ 100 ETFQQQM
0.5%0.42%$7.7M25,461$5.5M23,301+2,160+9.27%Add

🧭 Institutional Sector Flow Heatmap

Net Outflow Net Inflow